Simple DMX Controller
This Privacy & Cookies Policy explains how Simple DMX (“we”, “us”, “our”) collects, uses, and protects your data through our website (simpledmx.net) and the Simple DMX Controller software (the “Software”). By using our website or Software, you agree to the practices described in this policy.
PART 1 – SOFTWARE PRIVACY
1.1 Data We Collect Through the Software
MAC Addresses: When you activate a license, the Software collects the MAC addresses of your device’s network interfaces. This data is sent to our license server and used solely to register and verify your license on your device.
Anonymous Usage Statistics: When you install the Software for the first time or update to a new version, the Software sends the following anonymous data to our server: software version, whether it is a new install or an upgrade, and your country (derived from your IP address). Your IP address is used to determine your country for anonymous statistics. IP address storage and retention is described in the IP Addresses section below. No personal information such as your name or email address is collected through the Software.
License Credentials: When you activate a license, the Software sends your license ID and password to our license server for validation. These credentials are transmitted securely.
Email Address: Your email address is collected during the purchase and license registration process on our website (not within the Software). It is used to send important communications and updates related to the Software and your license.
IP Addresses: We store your IP address when you download the Software, visit our purchase page, or activate a license. This data is used for abuse prevention, including detecting excessive download activity and rate-limiting license activation requests. IP addresses stored for abuse prevention are retained for up to 12 months and are not used for marketing or shared with third parties.
1.2 Network Connections
The Software connects to the following external services during normal operation:
• license.simpledmx.net – license validation and activation
• app.simpledmx.net – anonymous install and update tracking
• pool.ntp.org – time verification for license date validation
The Software may also open links to buy.simpledmx.net and forum.simpledmx.net in your default web browser. An internet connection may be required for license activation, reactivation, and date verification.
1.3 How We Use This Data
• MAC addresses: to register, verify, and enforce single-device licensing
• Anonymous usage statistics: for internal analytics, understanding adoption, and improving the Software
• Email address: for license-related communications and important updates
• License credentials: to validate and activate your license
• IP addresses: for abuse prevention, rate limiting, and protecting service availability
We do not use any of this data for marketing purposes. We do not sell, rent, or share your data with third parties, except when disclosure is required by law.
1.4 Data Retention
License data (MAC addresses, license ID, activation dates) is retained for the duration of your license and for a reasonable period afterward to handle reactivation and support requests. Anonymous usage statistics are retained indefinitely in aggregated form. Email addresses are retained for as long as you hold an active or expired license, or until you request deletion.
1.5 Legal Basis for Processing (GDPR)
Contract performance: Processing of MAC addresses, license credentials, and email is necessary for the performance of the license agreement between you and us (Article 6(1)(b) GDPR).
Legitimate interest: Collection of anonymous usage statistics is based on our legitimate interest in understanding how the Software is used and improving it (Article 6(1)(f) GDPR). You may opt out of this by contacting us.
Legitimate interest: Storage of IP addresses for abuse prevention and rate limiting is based on our legitimate interest in protecting the security and availability of our services (Article 6(1)(f) GDPR). You may object to this processing by contacting us, though we may need to retain the data where there is an overriding legitimate reason to do so.
PART 2 – WEBSITE COOKIES & PRIVACY
2.1 What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site operate correctly, improve performance, and provide a more personalized experience.
2.2 How We Manage Cookies
We use the CookiesYes plugin to display a cookie consent banner, to block non-essential cookies until you provide consent, and to give you control over your cookie preferences. You can update your preferences at any time by clicking the cookie settings icon available on our site.
2.3 Types of Cookies We Use
Necessary Cookies: These are essential for the website to function and cannot be disabled. They handle basic functions such as page navigation, session management, and the cookie consent banner. These cookies do not store any personally identifiable information. Duration: session to 1 year.
Functional Cookies: These store your preferences and settings (such as language or display preferences) to enhance your experience. Duration: up to 1 year.
Analytics Cookies: We use Google Analytics to understand how visitors interact with our website, including which pages are visited and how long users stay. This data is collected in anonymized form and helps us improve the site. Duration: up to 2 years.
2.4 Third-Party Cookies
Our website uses cookies from the following third-party service:
Google Analytics: Collects anonymous data about website usage including pages visited, session duration, and approximate geographic location. Google’s privacy policy applies to data collected through their service. We have configured Google Analytics with IP anonymization enabled.
We do not use any advertising, remarketing, or social media tracking cookies.
2.5 Managing Cookies Through Your Browser
You can manage cookies through your browser settings, including deleting existing cookies, blocking new ones by default, or receiving alerts before cookies are placed. Please note that disabling certain cookies may affect how the website functions.
PART 3 – GENERAL PROVISIONS
3.1 Your Data Protection Rights
Under GDPR and applicable Danish law, you have the following rights regarding your personal data:
• Right of access – to request a copy of the personal data we hold about you
• Right to rectification – to request correction of inaccurate data
• Right to erasure – to request deletion of your data
• Right to restrict processing — to request we limit how we use your data
• Right to object – to object to processing based on legitimate interest
• Right to data portability – to receive your data in a structured, machine-readable format
To exercise any of these rights, please contact us at mail@simpledmx.net. We will respond within 30 days.
3.2 Data Security
We use appropriate technical and organizational safeguards to protect your personal data against unauthorized access, alteration, disclosure, or destruction, in accordance with applicable data protection regulations.
3.3 Data Transfers
Your data is primarily processed within the European Economic Area (EEA). Where data is transferred outside the EEA (for example, through the use of Google Analytics), we ensure appropriate safeguards are in place in accordance with GDPR requirements.
3.4 Children’s Privacy
Our Software and website are not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected such data, please contact us and we will promptly delete it.
3.5 Data Controller
The data controller responsible for your personal data is:
Simple DMX
Islands Brygge, Copenhagen, Denmark
CVR: 45367363
Email: mail@simpledmx.net
3.6 Right to Complain
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.
3.7 Policy Updates
We may update this Privacy & Cookies Policy at any time to reflect changes in our practices or to comply with legal requirements. Changes become effective upon being posted on our website. Continued use of the Software or website after changes are posted constitutes acceptance of the updated policy.
Last updated: February 2026